Content marketing, a strategy that relies on acquiring customers through the publication of useful and highly appealing content intended to appeal to both general and specific audiences. This way of marketing is aimed at building a stable and long-term relationship through the engagement of both content promoters and their audience.
The most popular forms of content marketing include:
– sponsored articles
– expert articles
– webinars or podcasts
The main task of content marketing, in addition to popularizing brands, is also to create a solid basis for building visibility on Google that “promotes” good (i.e. relevant) content. In addition, publishing and promoting popular, high-quality content means that users naturally link good content, which directly affects the search engine position. Content marketing can be achieved through (but not exclusively) a variety of online channels, including social, email and search.
Content marketing is based on a fairly simple foundation – the company provides valuable, informative and attractive information, thereby gaining the trust and loyalty of the target audience. This way, you create an expert image in your field and demonstrate that you understand the needs of your audience, so that potential customers are more likely to use the service or purchase a product.
These kinds of activities can deliver great results, and you only need to take care to continually promote your content online. Whilst it can be hard to reach your target group, with the right level of support, good content can very quickly, even virally, spread through social media. Having a profile on Facebook, Twitter or Google+ is a must. You can also consider sending mailings (or emails) when you have the address database of your target audience and with the right marketing, large databases can be achieved. Another successful method is to participate in discussions on online forums (but be sure to avoid intrusive spamming). In content marketing, there is a huge potential that can be used to strengthen relationships with your audience.