The best way for you to get known is to use a mixture of conventional advertising and shoestring marketing techniques. Here are several ideas:
1. Build a website or even better an Ecommerce website and get it listed in search engines. Great Britain Office of National Statistics confirms that more
than three quarters (77%) of adults reported buying goods or services online since 2016. You can see in the diagram what are the most common purchases
2. Join a listing in the yell.com webpage and register with local online directories. You may have to spend a lot of time on creating profiles with
online directories before it is well presented, but your business needs to be visible locally as much as possible.
3. Place a small advertisement in appropriate online newspapers or magazines in your region. Look for ads from businesses like yours and try to advertise in
the same places they regularly advertise.
4. Use your branded vouchers/coupons and post them online and share mailings with noncompeting local businesses who serve the same clientele via Facebook, Twitter, LinkedIn, Google+, YouTube, Pinterest, Yelp.
5. Create your content by writing posts about your business and services benefitting your potential clients (or hire someone who can help you with that) this would apply mostly to service businesses. Add statistical information, presentations, photos, and videos, if possible.
6. Consider some type of giveaway—refer a friend, get a free service, or whatever might be appropriate for your business, perhaps some kind of free product with the first online sale.
7. Capture leads and follow up. You might already have a contact form on your website, but this is normally used by people who are ready to hire you, or just shopping around. Most of the time, a potential client will browse your website, then leave – without ever contacting you. In order to establish trust and build up a relationship with visitors, you can try to capture their email by giving something away. Give visitors a voucher/coupon, or a free 30-minute consultation or even a step-by-step guide to increase their conversion rates, in exchange for their email.